Brown-Forman | Forester Center | Brand Lab

Louisville, Kentucky

2007

We might have worked harder in science class if we’d known this kind of lab existed. Brown-Forman, one of America’s largest wine and spirits companies, uses the Forester Center as a brand lab for prototyping, designing, consumer testing, and marketing their products. The flexible environment reflects real-world conditions, while altering context shifts the point of view for creative teams and allows a more comprehensive experience of each of their more than 34 brands.