Apr 13, 2017
We’re toasting to being featured in Interior Design Magazine’s recent article on standout adaptive reuse projects!
A multi-phase project to expand and enhance the Jack Daniel’s Distillery property in response to an increasing number of visiting loyalists resulted in a close collaboration between Clickspring and the Brown-Forman team. Design solutions focus directly on the visitor experience and authentic brand communication objectives, and ultimately align with a comprehensive masterplan vision for the property.
Within Barrel House 1-14, this hybrid solution places a refined sampling environment of glass and steel within an active, rugged, and functional barrel house. Visitors are fully engaged, able to taste whiskeys while physically surrounded by aromas and textures of the aging process.
Cheers to all involved!