Brown-Forman | Woodford Reserve Homeplace

Versailles, Kentucky

2014

Woodford Reserve, Kentucky’s oldest bourbon distillery, traces its origins to 1797. By 2014 a booming interest in American whiskey inspired some updates to the homeplace.

The visitor center renovation features a branded lounge area and a tasting room separated by a fireplace wall. The light-filled rooms are focused on copper, wood, and fire — materials critical to the distillation process that further engage visitors in bourbon’s “five sources of flavor:” grain, water, fermentation, distillation, and aging. The comfortable seating and long communal tabletops made from reclaimed barn wood and a cypress vat at the distillery create a club-like atmosphere where visitors gladly linger.