Al Arabiya Uses Robotic Cameras and Augmented Reality in New Dubai HQ

Our redesign for Al Arabiya is live! Years in the making, our comprehensive master plan of their Dubai headquarters included the design of three state-of -the-art open studios and facilities supporting over two hundred positions for editorial and technical staff. Thirteen robotic cameras facilitate a variety of augmented reality applications, giving the network an ability to operate 24/7 and allowing technicians to change the studios’ graphics and lighting in seconds to accommodate a variety of shows and social media.

With 24/7 free-to-air news and current affairs content, the Al Arabiya News Channel is the top ranked news channel in the region and reaches 36 million viewers per week. The network has recently seen a strong increase in digital and social media content, and their technology upgrade will help continue this growth. “The network has always stayed ahead of the curve compared to its competitors by renewing itself either through branding or improving its content,” says Mamdouh Almuhaini, General Manager of the Al Arabiya Media Network. Our goal was to help them continue this trend as the future of broadcast design evolves.

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