Tag: al arabiya

Al Arabiya Reinvents Traditional Studio Methodologies

May 20, 2020

We created a brand-new design revamp for Al Arabiya’s on-air spaces. This redesign includes cutting edge technology utilizing LED panels and robotic cameras to propel the network into the future of broadcast.

This new Al Arabiya design reinvents traditional studio methodologies by distributing multiple broadcast zones throughout an active newsroom environment. Decentralization allows numerous camera positions focused both toward the interior and especially toward the exterior of the space – multiplying the options for a diverse on-air presence while creating a unique sense of place.

We created specific spaces for each kind of broadcast to thrive: news coverage with LED arrays to support longer and more in-depth reporting, social media coverage with tall narrow displays mimicking that of a smart phone, and reporting analytics shown by multiple graphics in a dynamic dashboard format.

Check out this article for an in depth look at our work with Al Arabiya.

Al Arabiya Uses Robotic Cameras and Augmented Reality in New Dubai HQ

April 28, 2020
Our redesign for Al Arabiya is live! Years in the making, our comprehensive master plan of their Dubai headquarters included the design of three state-of -the-art open studios and facilities supporting over two hundred positions for editorial and technical staff. Thirteen robotic cameras facilitate a variety of augmented reality applications, giving the network an ability to operate 24/7 and allowing technicians to change the studios’ graphics and lighting in seconds to accommodate a variety of shows and social media.
With 24/7 free-to-air news and current affairs content, the Al Arabiya News Channel is the top ranked news channel in the region and reaches 36 million viewers per week. The network has recently seen a strong increase in digital and social media content, and their technology upgrade will help continue this growth. “The network has always stayed ahead of the curve compared to its competitors by renewing itself either through branding or improving its content,” says Mamdouh Almuhaini, General Manager of the Al Arabiya Media Network. Our goal was to help them continue this trend as the future of broadcast design evolves.
Check out this article for more information.