Tag: branded environments

ArchDaily Features Barrel House 1-14

June 8, 2017

Our recently completed Barrel House 1-14 continues to make the rounds online! This time we’re celebrating a feature by ArchDaily, the most visited architecture website in the world.

Juxtaposing the rugged heavy timber-framed building with the exacting detail of a steel and glass framing system, the design brings together the historic, functional authenticity of the barrel house with detailing suitable for contemporary visitors engaged in close conversation.

Here guests will have the opportunity to explore and mingle with many of the personalities that continue to make Jack Daniel’s Tennessee whiskey the American icon that it is.

Congratulations to the entire team!

 See the Complete ArchDaily Feature

Interior Design Magazine Feature

April 17, 2017

We’re toasting to being featured in Interior Design Magazine’s recent article on standout adaptive reuse projects!

A multi-phase project to expand and enhance the Jack Daniel’s Distillery property in response to an increasing number of visiting loyalists resulted in a close collaboration between Clickspring and the Brown-Forman team. Design solutions focus directly on the visitor experience and authentic brand communication objectives, and ultimately align with a comprehensive masterplan vision for the property.

Within Barrel House 1-14, this hybrid solution places a refined sampling environment of glass and steel within an active, rugged, and functional barrel house. Visitors are fully engaged, able to taste whiskeys while physically surrounded by aromas and textures of the aging process.

Cheers to all involved!

 Read the Full Interior Design Article