Architecture and design have become catalysts of change — mediums for organizations to re-conceptualize their missions, their activities, and their relationship to culture. Clickspring Design embraces this new reality as we apply the same creative process to consumer and corporate branded environments as that of our broadcast design practice. Whether the project is a brand destination, a retail space, or a corporate education center, the  same strategies for differentiation apply: the unique attributes of each brand, in each geography, must be extended in an architectural vocabulary that is both instantly recognizable as unique to the brand and relevant to the audience. That vocabulary needs to support and reinforce the brand message, from way-finding and interaction points to materiality and scale.