Experiential design focuses not only on formal and material design development, but most importantly on the creation of participatory, content-rich programs that relevantly communicate one-to-one with target audiences. It’s a new paradigm suggesting that “form follows content”, and as such, its practice is reliant upon robust content development, market benchmarking, behavioral and anthropological sciences, lifestyle trending, narrative theory, learning modalities as well as business best-practices. The design of products, services, events, and even environments is inextricably linked to the ability to interpret content and to extrude and extend abstract ideas and elements into physical forms. Branded experiential environments create a powerful opportunity for brands to immerse, interact with, and affect behaviors of their audience. When the time of audience engagement is extended, the potential for both emotional connection and brand loyalty increases.