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Summer weather is finally arriving on the east coast, but we had an early chance to enjoy the warmth in California with our recent Santa Monica Pier activation for Turner’s Bleacher Report All-Star Weekend event. The tone blended a hip, street ball scene with the playfulness of an LA beach, and focused foremost on personal expression and creativity. Visitors were able to shift between ‘observer’ or ‘participant’ at will, as stages and a basketball court for performances, demonstrations, musical acts, DJ sets, and various sponsored fan zones filled the activated pier. The BR/LA event weekend allowed over 3000 fans to interact with 76 NBA players and saw even more wide-spread engagement online, all leading to increased buzz ahead of the NBA All-Star game.
