Clickspring Expands Digital Footprint with Mandarin Site
Clickspring Design, an experiential design firm with offices in New York and Austin, further expanded its commitment to the Chinese market with the launch of a dedicated Mandarin-language website.
“We started working in the Chinese market about six years ago,” notes Erik Ulfers, the firm’s founder and president, “I think it was clear from day one that China is a very unique environment to work in.”
In those six short years, Clickspring Design has completed projects in China for news broadcasters including CCTV, Suzhou TV, Shandong Television, and Jiangsu Broadcasting Corporation.
As well, Clickspring recently worked with Tencent to relaunch the network’s NBA coverage, a project which won multiple Set of the Year honors for broadcast design and augmented reality integration earlier this year.
“The market is very sophisticated in terms of technology, and Chinese broadcasters are looking to further professionalize and modernize their broadcast practice to eventually be leaders of the broadcast market. They’re looking towards our insights and knowledge of design to help do that,” added Ulfers.
Clickspring Design is also focused on branded and consumer environments in China, translating their unique expertise in broadcast to conceptual spaces for brands and businesses with strong architectural vocabulary and relevance.
“Our website underlines the fact that we’re a multidisciplinary firm and have a lot of staff with diverse international connections, bringing these different backgrounds to each project. We have an energetic design culture that wants to be shared with our Chinese clients and advocates,” said Ulfers.
The Chinese-focused website for Clickspring Design was launched around the auspicious occasion of the Chinese New Year and includes a firm overview, team biographies, recent projects and case studies.
The new website is available online at: http://cn.clickspringdesign.com