Clickspring & Sequin AR Debut First Collaboration for IPL Cricket
Introducting the JioCinema Sportsplex
Just launched for the opening day of the Indian Premier League, Viacom18-owned JioCinema is celebrating the arrival of a broadcast environment unlike any other.
Viacom18’s vision of a one-of-a-kind, metaverse inspired virtual sports broadcast complex was a challenging mandate which included shapeshifting studio spaces that could cater to a variety of broadcast concepts.
Clickspring Design brought this vision to life. A virtual studio system modelled in Unreal Engine by Sequin AR, the sprawling, virtual campus is a mixture of traditional broadcast studios supported by expansive, virtually produced environments, set against the landscape of Viacom18’s broadcast home, Mumbai.
Physical broadcast spaces are visually located within the virtual concept, which includes a variety of bespoke architecture arranged around a circular park of various sports pitches, all venues for virtual broadcasts.
IPL’s opening day saw digital viewership soar by 51% compared to its debut last season, with over 111 million fans tuning into JioCinema, generating 590 million video views and amassing 6.6 billion minutes of watch time during a thrilling match between Royal Challengers Bengaluru and Chennai Super Kings.
Don’t miss the chance to learn more! Join Clickspring and Sequin AR in Las Vegas at NABSHOW on April 15 at 1:00 pm as they delve into the details of this groundbreaking project at the Unilumin Booth, C2316. Save your spot for an insightful glimpse into the future of broadcasting! 🚀
Christopher Ferguson, RA
Director of Business Development
Clickspring Design
Dan McInerney
Director of Business Development
Sequin AR