We created a brand-new design revamp for Al Arabiya’s on-air spaces. This redesign includes cutting edge technology utilizing LED panels and robotic cameras to propel the network into the future of broadcast.
This new Al Arabiya design reinvents traditional studio methodologies by distributing multiple broadcast zones throughout an active newsroom environment. Decentralization allows numerous camera positions focused both toward the interior and especially toward the exterior of the space – multiplying the options for a diverse on-air presence while creating a unique sense of place.
We created specific spaces for each kind of broadcast to thrive: news coverage with LED arrays to support longer and more in-depth reporting, social media coverage with tall narrow displays mimicking that of a smart phone, and reporting analytics shown by multiple graphics in a dynamic dashboard format.
Check out this article for an in depth look at our work with Al Arabiya.