New York, NY
We’re honored and excited to announce that our work for the MSNBC 2020 Election Coverage has been nominated for an Emmy Award in the category of Outstanding Lighting Direction and Scenic Design!
In a year wrought with challenges and workflow hurdles never before seen, we are so proud of what our team was able to accomplish. MSNBC’s Studio 3A offered a strong base and canvas for our team to create a dynamic home base for the star-studded anchor rotation covering election night and the subsequent days after.
Updates to the iconic MSNBC star-desk, first designed and launched during the 2020 convention coverage, allowed for anchors to social distance while maintaining the sleek illuminated acrylic elements. Lifting the editorial space into the narrative of election night, color changing lightboxes and coordinated wall cladding were added into the newsroom.
Perhaps one of the most important updates, the efforts of implementing scenic contextual support for Augmented Reality graphics. As we watch the broadcast industry move into realms of augmented and virtual reality, the need for flexible spaces that can host a variety of moods, narratives, and formats. While exploring unreal engine, our designers have been getting a feel of the value great AR/VR graphics can add to a space’s storytelling.
We’re looking forward to seeing the awards being announced live this coming fall. As always, we owe a large thank you to our clients, partners, and vendors for helping us bring this space to life.